We began as a plan b.

After graduating from college in the late 1980s, co-founders Tobin Atkinson and Cheryl Ann Cluff had a plan: move to a larger city and become professional actors. When plan a didn’t work out, they decided to go with the alternative: plan b was to create theatre here in Utah.

Fast forward to 1991: Tobin and Cheryl Ann formed a company, named for that decision: sometimes Plan-B is the better plan!

To say we operated on a shoestring in those early years is...being generous. We were minimalist out of necessity. And then it became our artistic identity! Plan-B evolved to also mean alternative in staging, in storytelling, and in style.

Sometimes Plan-B is the best alternative!

As the only arts organization in Utah history to have received both Salt Lake City's Mayor's Artist Award for Service to the Arts by An Organization and Utah's Governor's Leadership in the Arts Award, we strive to create a community where patrons and artists of all means, backgrounds, and abilities feel equally at home.

Since 2007, our commitment to placing LGBTQIA2S+ stories center stage has been recognized with Organization of the Year Awards from Equality Utah, Human Rights Campaign, and Transgender Education Advocates of Utah (twice).

Since 2009, the LGBTQ+-Affirmative Therapists Guild of Utah has offered continuing education units (CEUs) to its members for attending each of our productions to broaden the perspective of their individual practices.

Since 2015, we have produced the first world premieres in Utah history by Asian, Black, Diné, Latina, and Persian playwrights.

In 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, and 2024, The Utah Review included one of our productions in its annual, year-end listing of The Top 10 Moments of the Utah Enlightenment.

In 2018 we developed a comprehensive Anti-Discrimination & Harassment Policy to ensure that we provide the safest possible work environment. Once approved by an employment attorney, this policy provides extensive protections for artists and a clear path for registering a complaint or voicing a concern without repercussion. This living document is updated as needed with input from the artists with whom we collaborate.

In 2019, we became one of 15 arts organizations comprising Professional Outreach Programs in the Schools (POPS), administered by the Utah State Board of Education (USBE).

In 2021, Salt Lake City's Downtown Alliance honored us with its Achievement Award in the Arts for more than 30 years of amplifying diverse voices.

In 2022, Westminster University honored us with its MLK Unsung Hero Award.

In 2022, we enacted our three-year accessibility plan to include:

In 2022, 2023, 2024, and 2025, Feedspot ranked ours among the 10 best RSS Feeds/blogs for playwrights among thousands worldwide.

Plan-B is supported in part by Salt Lake County Arts & Culture as a Resident of the Rose Wagner Performing Arts Center.

As an Associate Member of the National New Play Network, Plan-B operates under an SPT-4 agreement with Actors' Equity Association, and on the Tier Contract with the Stage Directors & Choreographers Society.

We comply with Utah Nonprofit Association's Standards of Ethics.

Recent 990s and audited financials available via the Financials button below.