We began as a plan b.

After graduating from college in the late 1980s, co-founders Tobin Atkinson and Cheryl Ann Cluff had a plan: move to a larger city and become professional actors. When plan a didn’t work out, they decided to go with the alternative: plan b was to create theatre here in Utah.

Fast forward to 1991: Tobin and Cheryl Ann formed a company, named for that decision.

To say we operated on a shoestring in those early years is...being generous. We were minimalist out of necessity. And then it became our artistic identity! Plan-B evolved to also mean alternative staging, storytelling, substance, and style.

Sometimes Plan-B is the best alternative.

As the only arts organization in Utah history to have received both Salt Lake City's Mayor's Artist Award for Service to the Arts by An Organization and Utah's Governor's Leadership in the Arts Award, we strive to create a community where patrons and artists of all means, backgrounds, and abilities feel equally at home.

In 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, and 2025, The Utah Review included one of our productions in its annual, year-end listing of The Top 10 Moments of the Utah Enlightenment.

In 2018 we developed a comprehensive Anti-Discrimination & Harassment Policy to ensure that we provide the safest possible work environment. Once approved by an employment attorney, this policy provides extensive protections for artists and a clear path for registering a complaint or voicing a concern without repercussion. This living document is updated as needed with input from the artists with whom we collaborate.

In 2019, we became one of 15 arts organizations comprising Professional Outreach Programs in the Schools (POPS), administered by the Utah State Board of Education (USBE).

In 2021, Salt Lake City's Downtown Alliance honored us with its Achievement Award in the Arts for more than 30 years of amplifying diverse voices.

In 2022, Westminster University honored us with its MLK Unsung Hero Award.

In 2022, we enacted our three-year accessibility plan to include:

In 2023, Salt Lake magazine named us 'Best of the Beehive' in Arts & Entertainment.

In 2022, 2023, 2024, and 2025, Feedspot ranked ours among the 10 best RSS Feeds/blogs for playwrights among thousands worldwide.

Plan-B is supported in part by Salt Lake County Arts & Culture as a Resident of the Rose Wagner Performing Arts Center.As an Associate Member of the National New Play Network, Plan-B operates under an SPT-4 agreement with Actors' Equity Association, and on the Tier Contract with the Stage Directors & Choreographers Society.We comply with Utah Nonprofit Association's Standards of Ethics.